Within the setting of a point of sale is vital to communicate in a clear and organized way, we call it " Hierarchy of Communication".

 

Communication has several levels depending on their location within the layout of the store, can be valuable brand, product, price or commercial calendar.

 

Each level has special considerations in terms of design, size, amount of information and building materials.

Graphic and structural designs for the point of sale: 

 

Corporate

 

Seasonal

 

Promotional

 

Visual merchandising